When it comes to building a billboard, there are many things that you should keep in mind because it’s vital that your billboard is as safe and effective as possible. It can be grave if you don’t consider your billboard’s structural integrity. So, to avoid any mistakes with your billboard structure, we’re going to describe everything that you need to know about building a billboard. By the end, you’ll know most everything that you need to know about how to build a billboard the right way.


What is a Billboard? 

Before discussing the factors you need to consider to build a billboard correctly, it is essential to discuss what a billboard is. Most people are familiar with vinyl billboards, which are signs posted on the side of the road. On vinyl billboards, companies can advertise a good or service, and people who drive by the sign will be able to see the company’s advertisement. 

Although vinyl billboards are the oldest and most well-known form of billboard, digital billboards are becoming an even more popular choice among advertisers. Digital billboards can be posted on the side of the road like vinyl billboards are. However, digital billboards are also featured in places such as malls, sports arenas, and airports. Whereas vinyl billboards feature the same static image all day long, digital billboards feature rotating advertisements that vary depending on the time of day. 

Because billboards are substantial investments, it’s important that you understand how to install them correctly, because the quality of the billboard will determine how safe and effective it is. Let’s discuss several things to keep in mind when you’re installing your billboard.


Factors to Keep in Mind, When You’re Installing a Billboard Structure 

If you’re interested in creating a billboard structure, then you’ve got to keep in mind several factors that will have a correlation to the safety and success of your billboard. For one, it is important to consider where your billboard is being installed. Depending on where you build your billboard, you’re going to have to build your billboard in a different way.

For example, if you’re building your billboard in the middle of a field, it’s going to be different than if you were building a billboard that stands directly on the side of the road. To be more specific, if you’re building a billboard in the middle of a field, you might be advertising a road that is traveling two ways as opposed to one. If this is the case, you’re going to have to factor in having a double-sided billboard so that each side of oncoming traffic can see the advertisement you’re displaying. 

However, suppose you’re displaying the billboard on the side of a highway, you’re probably only advertising to one direction of oncoming traffic, and if this is the case, then you’re going to have to account for a billboard structure that only has an advertisement on one side. For each billboard, you’re going to have to build it a different way. So, before you commit to installing a billboard structure, be sure to know whether or not you’re going to be installing a one-sided or a two-sided billboard. 

Another thing to keep in mind is the size of your billboard structure. Depending on where you’re installing your billboard, there might be rules and regulations that prohibit you from installing a billboard of a certain size. Whereas one city might have one set of regulations and another town might have another set of regulations, it is a good idea to be familiar with the regulations around your local area before you install your billboard. If you don’t pay attention to the regulations near you, you might be fined or have to deinstall your billboard. 

Regarding the size of your billboard, you should be mindful of the shape of your billboard. Usually, as long as your billboard is within the regulations that are specific to your area, it is fine to create the billboard in whatever shape you choose. So again, just be sure to be incredibly familiar with the local laws and surrounding billboards. 

Another thing to consider when you’re creating a billboard structure is the design that will adorn your billboard. It is important to consider this because the weather will impact your design. Before you install your billboard, it is important that you consider the kind of inclement weather that could impact the visibility of your billboard. For example, if it is incredibly hot in your area, then your billboard might peel. So, to ensure that you have the most successful billboard possible, collaborate with your designer to figure out what design and material is best for your billboard. 

Finally, before you install your billboard, you’ve got to ensure that there aren’t any landmarks around that would obstruct your billboard. For example, you’re not going to want there to be any trees that cover your billboard because if there are things that hinder your billboard’s visibility, you won’t get the attention that you’re hoping for. Billboards are good methods of advertising because they can be seen by a large and diverse demographic of people. So, if there are trees or buildings that cover your billboard, you’re going to ruin that perk of billboard advertising.


Final Thoughts 

When you’re installing a billboard structure, you’ve got to consider many factors. We’ve discussed the fact that you have to consider the location of the billboard structure, the size and shape of the billboard structure, the contents of the billboard structure, and the things that are around the billboard structure. 

If you consider all of these factors, then you’re sure to have a successful billboard structure. However, before you install a billboard structure, the best thing that you can do is collaborate with billboard professionals to ensure that your billboard is the best that it can be. So, if you have any questions about how to have the best billboard structure possible, be sure to reach out to Formetco Hardware.

Formetco Hardware is a company that is composed of billboard experts, and we’re committed to helping you make the best billboard structure possible. For more information, reach out to Formetco Hardware, today.